I’ll be gutted if amiibo deals aren’t a big thing during Black Friday and here’s why

The amiibo Black Friday Bonanza: Why We’re Betting on Unprecedented Deals This Year

As the retail calendar hurtles towards the most anticipated shopping event of the year, Black Friday, a palpable sense of anticipation is building within the gaming community. For dedicated collectors and casual fans alike, the prospect of significant discounts on beloved amiibo figures is a particularly exciting one. While we’ve observed a growing trend of attractive amiibo deals throughout the year, we firmly believe that Black Friday 2024 is poised to be the watershed moment where these collectible figures transition from occasional bargains to a truly mainstay feature of Nintendo’s holiday sales. At Gaming News, we’ve delved deep into market trends, historical sales data, and Nintendo’s strategic positioning to present a comprehensive case for why Black Friday amiibo deals are set to be bigger and better than ever before.

The Evolving Landscape of amiibo Discounts: From Rare Finds to Growing Availability

For many years, securing a desirable amiibo at a discounted price often felt like a treasure hunt. These figures, particularly those tied to popular franchises like The Legend of Zelda, Super Smash Bros., or Animal Crossing, were frequently released in limited quantities, leading to swift sell-outs and subsequent inflated prices on the secondary market. However, the past few years have witnessed a noticeable shift. Nintendo and its retail partners have demonstrably increased the availability of many amiibo series, and importantly, have begun to implement more frequent and substantial price reductions.

This evolving strategy is not without its underlying reasons. The amiibo ecosystem has matured significantly since its inception. While initial releases capitalized on the novelty and collectibility, the market has since stabilized. Retailers are now better equipped to manage inventory, and Nintendo appears to be more inclined to use amiibo as a means to drive broader engagement with its Nintendo Switch platform and its extensive game library. Offering amiibo at accessible price points, especially during peak shopping seasons like Black Friday, serves as an excellent incentive for consumers to purchase not only the figures but also the associated games and Nintendo Switch consoles.

We’ve seen this play out with recurring amiibo sales on platforms like Amazon, Best Buy, and GameStop. What once were isolated instances of discounts on older or less popular figures have expanded to include newer releases and even entire amiibo waves. This strategic increase in discounting activity signals a clear intention to make amiibo more attainable for a wider audience, and Black Friday, with its inherent emphasis on deep discounts and high consumer spending, presents the perfect stage for this trend to culminate.

Why Black Friday is the Ultimate Stage for amiibo Deals

Black Friday is more than just a day; it’s a global retail phenomenon synonymous with aggressive price cuts and an insatiable consumer appetite for bargains. For Nintendo and its retail partners, Black Friday represents the pinnacle of the holiday shopping season. It’s the period where they aim to maximize sales volume across their entire product range, from consoles and games to peripherals and merchandise.

The inclusion of amiibo in Black Friday promotions is a logical extension of this strategy. These figures, with their inherent collectibility and appeal to a dedicated fanbase, are prime candidates for bundled deals, flash sales, and significant percentage-off promotions. The Black Friday environment is specifically designed to attract deal-seekers, and presenting amiibo at highly attractive price points will undoubtedly draw in both existing collectors looking to complete their sets and new consumers enticed by the value proposition.

Furthermore, the sheer volume of consumers actively shopping on Black Friday provides an unparalleled opportunity to move substantial inventory. For retailers holding stock of amiibo, offering them at deeply discounted prices during this period is an effective way to clear shelves and generate significant revenue. This aligns perfectly with the overarching goals of Black Friday sales, making it a symbiotic relationship between amiibo, retailers, and eager shoppers. We are confident that this alignment will translate into a bonanza of amiibo deals.

The Strategic Importance of amiibo in Nintendo’s Holiday Push

Nintendo has consistently demonstrated its ability to leverage its intellectual property to create engaging and profitable ecosystems. amiibo are an integral part of this strategy, serving multiple crucial functions that extend beyond mere collectible figures. They act as powerful gateways to enhance gameplay experiences, unlock exclusive in-game content, and foster a deeper connection between players and their favorite Nintendo franchises.

During the holiday season, Nintendo typically ramps up its marketing efforts to coincide with the surge in consumer spending. This often involves special bundles, limited-time offers, and strategic promotions designed to drive sales of their Nintendo Switch consoles and evergreen game titles. amiibo are perfectly positioned to complement these efforts. By offering attractive discounts on amiibo during Black Friday, Nintendo can:

Given these multifaceted benefits, it is strategically imperative for Nintendo to ensure that amiibo feature prominently in their Black Friday sales strategy. We anticipate that this will manifest in more aggressive pricing and a wider selection of discounted figures than ever before.

Predicting the Types of amiibo Deals We Can Expect

Based on historical trends and the current market, we foresee a diverse array of amiibo deals appearing during Black Friday 2024. These aren’t likely to be fleeting or insignificant price drops; rather, we’re expecting comprehensive promotions that cater to a variety of consumer interests and purchasing behaviors.

Significant Percentage-Based Discounts

This is perhaps the most straightforward and anticipated form of amiibo deal. We expect to see a substantial number of amiibo figures, encompassing popular characters and a wide range of series, being offered at 20%, 30%, and even 40% or more off their retail price. These discounts will likely apply to both individual figures and potentially multi-packs.

Bundle Offers and “Buy More, Save More” Promotions

Retailers often leverage Black Friday to encourage larger purchases. We anticipate seeing amiibo bundle deals, where purchasing two or more figures results in a cumulative discount. This could take the form of a fixed discount on a themed set (e.g., a Super Mario Odyssey amiibo set) or a tiered saving system where the more you buy, the greater the percentage off. These bundles are excellent for consumers looking to expand their collections efficiently.

“Door Buster” and Limited-Time Flash Sales

To generate excitement and drive immediate traffic, both online and in-store, we expect some amiibo to be featured as “door buster” deals or in flash sales. These will likely be for highly sought-after figures or those Nintendo and retailers want to move quickly. The discounts during these limited-time events can be particularly steep, making them prime opportunities for savvy shoppers.

Inclusion in Wider Nintendo Switch Bundles

It wouldn’t be surprising to see amiibo integrated into larger Nintendo Switch console bundles. For instance, a Black Friday Nintendo Switch bundle might include a popular game, a set of Joy-Cons, and one or two select amiibo figures at a bundled price that represents a considerable saving over purchasing each item individually. This is a strong tactic to enhance the overall appeal of the console package.

Retailer-Exclusive Discounts and Promotions

Major retailers like Amazon, Best Buy, Target, and GameStop often negotiate exclusive deals with manufacturers. We can anticipate that each of these retailers will likely have its own set of amiibo deals, some of which may be exclusive to their platforms or loyalty programs. Keeping an eye on all major retailers will be crucial to snagging the best possible bargains.

Discounts on Older and Less Common amiibo

While new releases will undoubtedly see discounts, Black Friday is also an opportune time for retailers to clear out inventory of older amiibo that may not have sold out as quickly. This presents a fantastic chance for collectors to acquire some of the more elusive figures from past waves at prices they might not have encountered before.

Key amiibo Series and Franchises to Watch for Black Friday Deals

When strategizing your Black Friday amiibo shopping, it’s beneficial to keep an eye on specific franchises and series that have historically seen strong sales and are likely candidates for significant discounts.

The Legend of Zelda: Tears of the Kingdom and Breath of the Wild amiibo

The enduring popularity of The Legend of Zelda franchise, especially with the recent successes of Tears of the Kingdom and the continued adoration for Breath of the Wild, makes its associated amiibo prime targets for Black Friday deals. These figures often unlock valuable in-game content, providing a direct incentive for players to purchase them. We predict significant discounts on the Link, Zelda, Ganondorf, and Champions amiibo figures, as well as those tied to specific in-game items.

Super Smash Bros. Series amiibo

The Super Smash Bros. amiibo line is arguably the most extensive and diverse. With characters representing a vast array of Nintendo and third-party franchises, these figures have a broad appeal. Given the sheer number of figures released, it’s highly probable that many will see substantial price reductions during Black Friday, especially those that have been available for a longer period. This is an excellent opportunity for collectors to fill gaps in their Smash Bros. amiibo collection.

Animal Crossing: New Horizons amiibo

Animal Crossing: New Horizons has been a monumental success for Nintendo, and its accompanying amiibo cards and figures have maintained strong demand. As the game continues to be a popular title, retailers will likely use Black Friday to push Animal Crossing amiibo, potentially offering them in discounted bundles or as part of larger Nintendo Switch promotions.

Mario Series amiibo (Including Mario Kart 8 Deluxe and Super Mario Odyssey)

The ubiquitous Mario franchise is always a safe bet for strong sales. Amiibo associated with Mario Kart 8 Deluxe, Super Mario Odyssey, and general Super Mario series figures are perennial favorites. We expect to see these figures, from classic characters to more recent additions, featured prominently in Black Friday sales.

Pokémon amiibo

While not as extensive as some other lines, Pokémon amiibo hold a special place for fans. Any upcoming or existing Pokémon amiibo are strong contenders for Black Friday discounts, especially as they often tie into popular Pokémon titles on the Nintendo Switch.

Splatoon 3 amiibo

With the continued success and active community around Splatoon 3, any amiibo released for the game are likely to be sought after. Black Friday could present an ideal opportunity for retailers to offer these newer figures at a more accessible price point, encouraging more players to engage with the game’s amiibo features.

How to Prepare for the amiibo Black Friday Bonanza

To maximize your chances of snagging the best amiibo deals this Black Friday, strategic preparation is key. The demand for popular amiibo can be high, and acting quickly is often essential.

Create a Wishlist Early

Before Black Friday officially begins, compile a comprehensive wishlist of all the amiibo figures you are hoping to purchase. This will help you stay organized and focused amidst the flurry of deals.

Research Retailer Sales Flyers and Online Ads

Keep a close eye on the Black Friday sales flyers and online advertisements from major retailers such as Amazon, Best Buy, Target, GameStop, Walmart, and Nintendo’s own online store. Many retailers begin releasing their Black Friday ad scans weeks in advance, allowing you to identify potential amiibo deals beforehand.

Set Price Alerts

Utilize price tracking websites and browser extensions that allow you to set alerts for specific amiibo figures. These services will notify you when a price drops below your target threshold, ensuring you don’t miss out on a good deal.

Sign Up for Retailer Newsletters and Loyalty Programs

Subscribing to email newsletters from your favorite retailers and joining their loyalty programs can provide early access to Black Friday deals, exclusive discounts, and bonus rewards.

Compare Prices Across Multiple Retailers

Do not settle for the first deal you see. Black Friday is a competitive shopping period, and prices for the same amiibo can vary significantly between retailers. Use price comparison tools to ensure you are getting the absolute best price.

Be Prepared for Online Scramble and In-Store Crowds

Online Black Friday deals often go live at midnight on Thanksgiving Day or early Black Friday morning. Be ready to act fast. If you plan to shop in-store, arrive early to secure your desired amiibo, as popular items can sell out quickly.

Consider Third-Party Sellers (with Caution)

While major retailers will offer the best official discounts, be aware of third-party sellers on platforms like eBay or Amazon Marketplace. However, exercise caution and ensure you are purchasing from reputable sellers to avoid counterfeits or inflated prices.

Conclusion: The Unprecedented Opportunity for amiibo Enthusiasts

We stand on the precipice of what promises to be a landmark Black Friday for amiibo collectors and fans. The confluence of increased amiibo availability, Nintendo’s strategic use of these figures to bolster its holiday sales, and the inherent consumer drive for deals during this paramount shopping event, creates an unparalleled opportunity. We are not merely hoping for good amiibo deals; we are confidently predicting a Black Friday bonanza that will see unprecedented discounts and a wide array of figures becoming more accessible than ever before.

For those who have been patiently waiting for the right moment to expand their collections, delve into the world of amiibo, or simply acquire those coveted figures at a fraction of their usual cost, this Black Friday is shaping up to be the opportune moment. At Gaming News, we will be tracking these deals meticulously, ensuring our readers are among the first to know about the most significant savings. Prepare yourselves; the amiibo Black Friday event is poised to be an unforgettable experience for collectors everywhere. The discounts on new amiibo are indeed becoming more common, but we are convinced they are about to become a bigger mainstay during this year’s Nintendo Switch Black Friday deals, and we are incredibly excited to witness it unfold.

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